U.S. hotel occupancy was mostly flat in February (+0.2% to 62.2%), but ADR rose 1.4% to $130.78 to lift RevPAR 1.7% to $81.33.
HENDERSONVILLE, Tennessee—In its final month before feeling the impact of the COVID-19 pandemic, the U.S. hotel industry reported positive results in the three key performance metrics during February 2020, according to data from STR.
In a year-over-year comparison with February 2019, the industry posted the following:
• Occupancy: +0.2% to 62.2%
• Average daily rate (ADR): +1.4% to US$130.78
• Revenue per available room (RevPAR): +1.7% to US$81.33
Significant COVID-19 effects were visible through the first two weeks of March, as outlined in weekly press releases for 1-7 March and 8-14 March. STR continues to monitor the situation. Full analysis and webinars can be found here.
A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 hotels and 9.1 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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