The Hotel News editorial team’s five-part series on hotel pricing focuses on the challenges of group sales, loyalty programs, revenue management and more as COVID-19 continues to stifle the travel business.
GLOBAL REPORT—The COVID-19 outbreak turned the hotel industry on its head, and the recovery is likely to be slow and piecemeal from the demand side. On the operations front, employees have been decimated due to layoffs and furloughs. In the complicated world of pricing and revenue management, much talk has been on segmentation, management of cancellations and bookings likely to be postponed.
In this five-part package of articles on pricing, Hotel News Now looks into what should be done and the industrywide challenges of winning what demand remains and ensuring revenue and cash flow results are found as the hotel industry awaits the end of the pandemic.