Author Bio
DEL ROSS
Chief Revenue Officer, Hotel Effectiveness

Del Ross is Chief Revenue Officer of Hotel Effectiveness, which provides labor management technology to more than 4,500 hotels in the U.S. and Canada. The company will manage nearly $15 billion in labor costs and has the largest database for labor trend analysis in the industry. Ross is a 19-year veteran of the industry and previously was responsible for revenue generation for IHG Americas. He has also worked for McKinsey & Co as part of the global Travel & Tourism practice group. He holds multiple marketing technology patents and serves as a board director for an artificial intelligence tech firm, Lucena Research.