Author Bio
HNN columnist

Sam Trotter is obsessed with all things marketing but is especially keen on digital and branding that add to the guest experience and generate revenue or efficiency. He has been involved in projects from a 1,000-room beach resort to a three-bedroom short term rental, from an island resort in Panama to a downtown Atlanta hotel where he has been able to consistently increase revenues for operators and add value to owners. Sam believes this phase is not a reopening, it is a new beginning and is consulting hotels to map out what to do now and next. Contact him via website ( or at