As curves are flattening, don’t jeopardize the progress
As curves are flattening, don’t jeopardize the progress
10 APRIL 2020 7:29 AM

Everyone wants the pandemic to end, but don’t take early signs of good news as things fully returning to normal and risking a second wave of infections.

Over the coming weeks and months, as good news comes out about the pandemic, as more states report their efforts to flatten the curve appear to be working and the number of daily cases reported decreases, don’t jump the gun.

It will be tempting to try to have your business return to normal as soon as you can. There’s nothing wrong with wanting to keep your company running. That’s your livelihood. Those are your employees. Everyone has bills to pay, families and friends to care for. It’s difficult to take care of these responsibilities when the demand for hotels is mostly gone.

But again, don’t rush the return to normal, not as everyone’s health is at stake. Yes, we’re starting to hear some good news about efforts to flatten the curve, but that doesn’t mean this is over, now or anytime soon. Some states might be hitting their peaks soon, but that still leaves the other end of the curve to get over. There are other states that have just started with their shelter-in-place orders (and some that haven’t at all). It’s important we listen to the health experts and follow their guidance.

My point is we don’t know what’s going to happen with the number of cases or how quickly change will come, but we’re not going to see the end of the pandemic anytime soon if people stop following social distancing guidelines and end up causing a second wave of infections.

The desire to travel is still there among the public. People want to travel. Before the pandemic started demand was high. More people were traveling than ever before. That hasn’t gone away. People want to travel, but they just want to do it safely.

Think about how much people, who are stuck in their houses and apartments, are dreaming up trips right now. They want to get out of the house. Many probably want to get away from those they have been self-isolating with, or they might want to go somewhere with lots of people if they were isolating alone.

Businesses will want to get back to normal as well, sending employees on work trips to conferences and meetings, but they might be more cautious than leisure travelers about returning to normal.

You don’t have to worry about people wanting to get back to travel. You do have to worry about them doing it too soon. I know you have a company and employees to worry about financially, but you also must worry about their health and safety. You can certainly let potential guests know you want them at your hotels and offer them great rates and packages, but tell them these offers will be waiting for them when the pandemic ends and its safe to travel again.

Things will return to normal, or whatever normal will be, eventually. In the time between now and then, keep yourself, your employees and your current and future guests safe.

Let me know your thoughts in the comments below or reach out to me at or @HNN_Bryan.

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