Europe hotel occupancy declined 66.4% to 26.5% in July. ADR decreased 20.9% to €96.43 ($113.44) and RevPAR fell 73.4% to €25.51 ($30.01).
LONDON—Reflecting reopening around the continent, Europe’s hotel industry reported improved but low performance, according to July 2020 data from STR.
Euro constant currency, July 2020 vs. July 2019
• Occupancy: -66.4% to 26.5%
• Average daily rate (ADR): -20.9% to EUR96.43
• Revenue per available room (RevPAR): -73.4% to EUR25.51
The absolute occupancy and RevPAR levels were up from June, but remained the lowest for any July on record in Europe.
Local currency, July 2020 vs. July 2019
• Occupancy: -67.1% to 28.0%
• ADR: -36.3% to GBP66.74
• RevPAR: -79.0% to GBP18.67
While up slightly from June, each metric was the lowest for any July in STR’s U.K. database.
• Occupancy: -62.6% to 32.6%
• ADR: -24.6% to EUR106.94
• RevPAR: -71.8% to EUR34.85
Each of the three key performance metrics were up significantly from June, but occupancy and RevPAR came in lower than any other July in STR’s Ireland database.
Additional COVID-19 analysis
All of STR’s COVID-19 analysis can be found here.
A note to editors
All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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