Setting the Standards
Setting the Standards
18 NOVEMBER 2020 2:07 PM
The global COVID-19 pandemic has changed the way franchisors and hotel owners and operators negotiate brand standards, such as what amenities can be deferred until later and what health and safety measures must be prioritized now.
How brands defer, adjust standards to aid franchisees
Brand standards ‘reset’ by COVID-19 but won’t fade
Goal with brand standards is to epitomize guest needs
Brand standards flexible for new-builds, conversions
Relaxed budgets could spur long-term issues for owners
How investors want brand standards to shift

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.