U.S. hotel occupancy fell 28.3% to 37% during the week of 3-9 January 2021. ADR decreased by 27.1% to $87.97 and RevPAR dropped 47.7% to $32.59 for the week.
HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy fell back below the 40% mark, according to STR‘s latest data through 9 January.
3-9 January 2021 (percentage change from comparable week in 2020):
• Occupancy: 37.0% (-28.3%)
• Average daily rate (ADR): US$87.97 (-27.1%)
• Revenue per available room (RevPAR): US$32.59 (-47.7%)
The previous week’s occupancy was lifted by New Year’s travel. As that holiday travel dissipated, TSA checkpoint counts and hotel room demand each declined by roughly 1.3 million in a week-over-week comparison.
Aggregate data for the Top 25 Markets showed lower occupancy (35.8%) but higher ADR (US$93.85) than all other markets.
Among the Top 25 Markets, Miami/Hialeah, Florida (51.4%), saw the highest occupancy level, lifted by the College Football Playoff National Championship.
Of note, Washington, D.C.-Maryland-Virginia, reported two days (Tuesday/Wednesday) with occupancy above 50% amid the unrest in the capital. For the week, occupancy reached 36.9%.
Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.1%), and Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%).
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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