December 2020 data from STR shows performance metrics closer to what was seen at the beginning of the pandemic.
HENDERSONVILLE, Tennessee—The U.S. hotel industry showed performance levels closer to earlier months of the pandemic, according to December 2020 data from STR.
December 2020 (percentage change from December 2019):
• Occupancy: 36.7% (-32.3%)
• Average daily rate (ADR): US$91.96 (-27.6%)
• Revenue per available room (RevPAR): US$33.76 (-51.0%)
Occupancy and RevPAR were the lowest since May, while ADR was up slightly from the previous month.
Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest December occupancy level (23.6%), which represented a 71.6% decrease in year-over-year comparisons.
Miami/Hialeah, Florida, reported the highest occupancy level (48.8%), which was down 37.6% year over year. The market also showed the highest ADR (US$187.01), which represented a 26.1% decline year over year. The next highest occupancy levels were seen in Tampa/St. Petersburg, Florida (48.4%), and Atlanta, Georgia (45.3%).
In addition to Miami, five other markets posted ADR above US$100.
Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.
All of STR’s COVID-19 analysis can be found here.
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